How to Choose the Best SEO Services for e-commerce Website?

For an e-commerce site, SEO strategies are different from a normal website. Your focus is to get the sales. So check out the main factors of the SEO services for an e-commerce website that will help you to get brand impressions, clicks and sales. 

Research 

Research is an important part of SEO mainly the keyword research. Check the keywords well when SEO services send you for an approval. Keywords should be based on your home page and products or services. They should not be too broad or too competitive as it will result in high bounce rate and low conversion rate because people will not get what they are looking for. Also, check that the services target one keyword for one page to avoid cannibalization. 

Next is the competitor research. The service should be able to find your direct and indirect competitors. Check if they are sending you the competitive analysis report based on Domain authority, Page authority, citation flow, trust flow, backlink analysis. It is very important to check and monitor the strategies followed by your competitor for ranking higher than you in SERPs.

Identify Current Problems 

Ask your SEO service provider to identify and provide the report for the current problems on your site. Check if the report includes errors like broken links and redirections, duplicate meta tags like title and descriptions, missing ALT text for images. Check if the website slow speed issues are fixed. It is important to fix the site speed as users like the website that load at a faster rate. For an e-commerce website these issues need to be fixed as soon as possible to improve the user experience.

On Page Optimization

A good SEO service always has a well planned on page optimization SEO strategy. It includes keyword optimization, proper site structure following good navigation, internal linking optimization, making the site better for user experience. It also includes content optimization by making it relevant and improve the ranking. URL optimization is important if the website has many products under the same category by following proper URL structure.

For an e-commerce website, mobile site optimization is a key to success due to an increasing number of mobile users. People prefer mobile devices for the purchasing of products so having a mobile app can boost your sales. Check if the services are focusing on mobile optimization in their strategy or not. It is important to check certain factors of the mobile site. For an example, if the person is adding an item in the cart, then it should be there on the desktop site as well and vice versa. This is important for better experience of users on an e-commerce site.

Ask your services to focus on featuring your reviews as it will have the positive impact on the buyers. Implementation of rich snippets is important for the SEO services when they are optimizing an e-commerce website.

Check all these factors when you choose the SEO services for an e-commerce website to get more sales.          

SEO for Local Business in the USA

In the United States, there are thousands of companies who claim that they are providing the best SEO for local business in the USA. But only a few of them are actually providing it and it is hard to recognize those. If you are looking for such company for your business, don’t worry you are at the right place at the right time. In this guideline, you will come to know about top SEO providing companies and I assure you that at the end of this read you will already have chosen the one for your business. So sit back and give this guideline few minutes and we will make sure that these few minutes are worth spending.

HigherVisibility:-

Founded in 2007, HigherVisibility is ranked 1^st in the ranking of top SEO companies in the USA. So you must keep an eye on it. The company is located in Memphis, TN and has almost more than 25 full-time employees.

G/O Digital:-

G/O Digital is the 2^nd best SEO Company currently in the USA. Located in Chicago, IL this company has only high-level clients. Means the payment they charge is supreme just like their SEO services.

ReachLocal:-  

ReachLocal was founded in 2003 and is one of the biggest SEO Company in the USA with more than 1900 employees. Like G/O Digital, it also charges high from the clients due to their high-qualitySEO services. ReachLocal is located in Woodland Hill, CA.

Yodle:-

Main SEO Company currently working in New York, Yodle is one of the fast growing company for local businesses. Yodle was founded in 2005 and have more than 1200 employees in it.

SmartReach Digital:-

SmartReach Digital is located in Bala Cynwyd, CA and was founded in 2013. The company has a medium level as well high-level customers attached with it.

Orange Soda:-

One of the oldest SEO Company in the United States, Orange Soda is located in American Fork, UT. The company was founded in 2006 and is providing very mature SEO services to local businesses.

Cyber Mark:-

Like Orange Soda, Cyber Mark is also one of the oldest SEO Company currently in the USA. It is located in Phoenix, AZ and was founded in 1994. Clients attached to this company are mostly medium level and the purposed budget of the company for its services is not very high and any local business owner can afford this company.

Conclusion:-

This is it, you have just read about some mature SEOCompanies for local business in the USA. There might be many more companies available in the USA but above mentioned companies are ranked among the top 20 SEO companies in the USA. So you have to think twice before ignoring these companies. I hope that after reading this guideline you will be able to choose the right one for your local business. Visit the website of these companies and look for the services they are specialized in and then go for the one which suits you better and you will be all good. 

How to remove negative information from Google

Ideally, everyone would want to remove all the negative articles from Google about themselves. But this is not the case and you cannot remove everything from the web. One way of doing this is to add positive reviews about you which can dampen the effect of those negative articles. If you are facing the same problem, give this guideline a read and you will be all clear.

      Make accounts on social websites

There are some sites which often appear on the web, so if you make profiles with your name and a bit of information on these sites, you would definitely able to reduce those negative reviews. Make sure that you make those profiles public so that everyone can see them. Post only those things you sure
about. Here is the list of such websites:

      Ø  Facebook

      Ø  Twitter

      Ø  Instagram

      Ø  About Me

      Ø  Pinterest

      Ø  Quora

      Ø  StumbleUpon

      Ø  Reddit

     Make positive comments on forums

Comment publically on forums and news websites. This way you will increase your reputation and the effect of those negative articles will be dampened. Make sure that those comments should be correctly spelled and have no grammar error in them.

          Inter link between your online stores

One of the best ways of removing negative articles from the web is the interconnection between your sites. Link your site to your twitter account, Facebook account etc. More backlinks you have for your site, more chances that your negative articles will be removed from the web.

       Don’t use negative keywords

 If search results for your name are positive but the inclusion of some certain keywords bring the negative results, try to reclaim that keyword. For example, if the search results of “Davy Jones” are positives but the results for “Davy Jones State School” are negatives, you should address State School positively in the description of “Davy Jones”.

      Buy domain with your name

Most businesses have their own domain, but the individuals do not have their own domain. Try to register the domain with your own name. If that domain is not available, try the close one. Add resume, portfolios, links to other posts and try to use your real name where possible.

            Add more multimedia

Google loves images and videos, so try to add images with your name and your name in the alt tag of those images. Post videos on YouTube with your name as well.

           Write unique and fresh content

The best way for this situation is to optimize your site’s content. Make sure that your content is SEO optimized and have your name in the end as an author. Make your article’s title unique and catchy and add images in that as well.

Conclusion:-

This is it, you have just read out some useful tips on how to remove negative articles from Google. I hope that after reading this guideline you will be able to remove any negative article about you on the web. Just remember one thing, you can’t remove anything you want, just do your best and leave it to the Google.

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Why reputable SEO firms don’t guaranteed search engine optimization

You would probably receive an e-mail having title “Guaranteed No.1 ranking in Google search results”. And you would think why not give this is a try. Honestly speaking all of these e-mails are a scam and nothing else. The word ‘’Guarantee” has no place in the field of SEO and any company which claims this is a just scam. Even authentic companies never claim this thing and there is a bundle of reasons behind this. I will discuss some of these reasons in this guideline, so give this guideline few minutes.

11 )      Guarantee and SEO have bad history

SEO industry has been fiddled by malicious and fake SEO experts who claim to make your site appeared on the first page of Google search results. Due to the significant SEO scammers, business owners have shifted their attention from SEO companies and even genuine SEO companies have lost their way. Following are some claims made by those fake SEO experts:

Index your site on Google’s first page:-

No one even established SEO companies can guarantee the placement of your site on the first page of search results especially for the keywords you are targeting.

Fast listing on Google search directories:-

Your website SEO has nothing to do with the indexing of your site in Google search directories. The index bot will process your site according to his own method.

We make use of SEO software:-

Honestly speaking, automated SEO tools/software have no more impact on the SEO of websites. Search engines prefer those sites which grow naturally.

22 )      Search Engines tip off against this

“No one can guarantee No.1 ranking in Google search results”, this phrase is written in the official article published by Google. What more you need? No matter how much your SEO partners convince you about their SEO strategies, Google has itself described that it is impossible to achieve it. 

If SEO companies advertise “Guaranteed #1 ranking inGoogle”, chances are these companies have not read about that Google claim. And this thing shows that they are not following Google in SEO preferences and imagine how much they would have followed Google instruction about SEO.

33)      Ranking is not Controllable

The ranking is only guaranteed if the organizing company has complete control over the process. For example, the parcel companies guarantee you that the parcel will be delivered in next two days. The guarantee you because they have complete control over the process. Unlike parcel companies, SEO companies do not have control over Google searching algorithm, they can only guarantee you the improved ranking of your site.

In other words, you can say that the companies which claim this are violating Google policies and would you ever trust them?

Conclusion:-

The guarantee is only possible if there is a complete control over the process. In the case of SEO, there is no control over search results of Google. Therefore any company claiming #1 ranking for your site is just violating Google policies and making you fool.

I hope that after reading this guideline you will understand the position of these scam companies. So never let such companies play with your site. Adopt natural process to improve the ranking of your website.