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Wednesday 22 November 2017

Emerging Trends in CMS Website Development


CMS Website Development CMS website development has truly made Internet as the most accessible source of information in the world. No longer are businesses constantly dependent of web developers to update their website and add new content to their website. Advanced functionality and features can be implemented on a website within seconds using plugins. We have seen it all and CMS tools such as WordPress, Joomla, Magento and Drupal has become a part of common discourse. So what is the future of CMS website development? Here we take a look at some of the emerging trends -
  • Specialized CMS Tools: Up until a few years back WordPress was seen as a solution for all kinds of web development projects. From corporate sites to online stores businesses preferred everything ion WordPress and other popular CMSs owing to its flexibility and scalability. But a new trend is emerging where businesses are increasingly looking for specialized CMS tools. For instance when it comes to online stores most opt for tools such as Magento, OpenCart etc. instead of using a plugin in WordPress.
  • AI Makes It Big: Artificial Intelligence is considered to be the next big thing in the world of technology and we are already seeing how AI can significantly improve the power of an ordinary Content Management System. AI digs deep into user data, behavior of the users and offers deep insight into their needs and aspirations. This can be used to offer a highly personalized experience to the users and increase sales and conversion for a website. 
  • Improved Security Features: For long we have been used to username-password based security and authentication. Given the kind of cyber-attacks that are emerging this security measure is proving to be extremely vulnerable. Most CMS tools are adopting password-less authentication models such as biometric security or Google Authenticator. This has helped in reducing the vulnerability of websites. 
  • Cloud Solutions: While cloud has been there for a while in the last few years we are increasingly witnessing the popularity of Cloud based CMS tools. These work on both SaaS and On-Demand model thus offering more flexibility to the users. While they are yet to take over from traditional Content Management Systems in the next few years they would offer a new direction to how websites are developed and managed. 
Are you following suit? It is important for you to understand the importance of these trends and implement them into your project.

Summary 

 In this blog we discuss about some of the emerging trends in the world of CMS website development which will decide on its future.

Monday 16 January 2017

Why should you hire an eCommerce SEO Firm?



Summary:

ECommerce SEO is different and requires a different approach than a regular website. A reputed eCommerce SEO firm makes marketing easy with you with their thoughtful marketing strategies. 


Content:
For businessmen who want to make money online, eCommerce is one of the best and easiest ways to do so. This cost-effective ways turns an ordinary website into a profitable business on the web with the help of a reputed eCommerce SEO firm. Make sure that the firm you partner with is reputed, experience and follow ethical SEO procedures only.

What is eCommerce SEO?
The term SEO stands for Search Engine Optimization. For all online businesses, it is an indispensable part of marketing strategy for every business, regardless of its size and objective. It helps your business reach to the customers who need your products and services that you are selling on your website. Especially for eCommerce business, ignoring or underestimating search engine optimization can be the biggest mistake. This marketing strategy assures huge visibility, increased sales and more revenues for your online business.

Why you need to hire an eCommerce SEO Firm?
People usually think that SEO procedures are same for all websites. But this is not the case. Every business website needs a different SEO strategy. There is a huge difference between SEO of an ordinary website and an e-commerce website. Some of these things are discussed below:

Website Traffic:
In eCommerce SEO, your website must have the potential to keep your relevant customers around you and make sure that your site is optimized enough to make search engines find you easily. Also, make sure that your website has attractive graphics as well as videos. This is where an expert and experienced team of internet marketing help you because they know what your customers want to see and bring relevant results.

Increase Your Stay Times:
People hardly stay more than 10 seconds on a website before making them their preference. So, increase your stay time by making your home pages and landing pages attractive and compelling. An eCommerce SEO firm knows how to make your first impression great for your potential customers. They know how to turn visitors into customer utilizing this 10-second window and take required actions for your website.

Making the Sale:
Your goal with SEO is not to rank high only. But you also want to make money from your online business. There is a huge difference between a person who just looks at your website and one who make purchases from your website. You want people who make purchases from your website. Specialists help make the landing pages compelling enough to make visitors purchase from you. 

Utilize Social Media Platform:
Social media has become an integral part of SEO and must be carried out effectively. Many people think that doing social media optimization is easy. But it also needs a thoughtful strategy to carry out social media optimization and a specialist does it for you.
To sum up, search engine optimization for an eCommerce need a totally different approach because of the complexities involved. It requires a vast experience, proven expertise and in-depth understanding of how search engines actually work. Therefore, hiring a dedicated eCommerce SEO firm is a must to assure your business success on the web.