Reasons Behind Failure of E-Commerce SEO Campaigns | SEO Reseller USA

Let’s face this harsh reality: 80% of e-commerce stores fails and the causes of this range from lack of investment to a poorly designed website that visitors don’t like. To succeed, it is important to prefer an SEO reseller agency in USA over an expensive in-house team. Hiring an agency helps you avoid SEO mistakes that can be disastrous for your e-commerce store.

Ten reasons why most e-commerce SEO campaigns fail:

1. Poor Site Architecture

Organizing and arranging your website’s pages are extremely important, especially for e-commerce stores. These must be organized in both user-friendly and search engine friendly manner. This is called site architecture that most e-commerce stores fail to. Every page must be just a few clicks away from the homepage.

2. Poor URL Structure

Long and nonsensical URLs are complete no-no. These are confusing for both users and search engines. Make sure that URLs are self-descriptive, clear and in a simple format. Every URL should contain the relevant keyword in it, without being over-optimized. It helps Google to crawl, index and rank your pages easily.

 3. Duplicate Content

Search engines really hate duplicate content. The most common issues of duplicate content on e-commerce stores are: Duplicate pages caused by URL parameters, Printer-friendly versions of pages, Session IDs and Stock manufacturer product descriptions. Take time to find duplicate content on your site using tools and fix those issues.

4. Low Quality Content

E-commerce stores usually have many pages and writing adequate word length (1000 words recommended) for each page is impossible. The better option is placing priority on best-selling products and work your way down the list. But keep the quality of content; it must be relevant and informative.

5. Slow Site Speed

A slow store means poor user experience, and search engines never rank such slow sites. You can run speed testing of your store suing various tools. These tools also show improvement suggestions and you can take help of your developer to fix it out. Apart from that, improve your site’s speed by:

– Investing in better hosting

– Moving images to a CDN

– Optimizing image file sizes

6. Low CTR

Google considers CTR as a ranking factor. More CTR means more traffic and more traffic means more sales. Use magnet words, like N% discount, free shipping, lowest prices, next day delivery, sale, etc., in your title tags and Meta descriptions.
7. Duplicate Title Tags

Undoubtedly, adding unique titles to every page can be time consuming, but it’s mandatory to succeed in the online marketplace. It is important to resolve the issues of duplicate or poorly optimized title tags on your site.
8. Poor Keyword Strategy

First, try to understand the searcher’s intentions around a particular item and accordingly, make a keyword strategy for that. Ensure that the keywords are relevant to the products and have commercial intent too.
9. A Google Penalty

E-commercestores suffer Google penalties a lot. It is important to check if your site as suffered any penalty and if yes, it is your first duty to resolve the issue.
10. A Struggle to Earn Links

Recently, Google has announced content and links as a major ranking factor. The links are still vital to SEO, but only natural links. Think of the best link building strategy for your site. Remember, don’t buy links, and instead, earn them.

It takes time to get e-commerce right and you can take help from a good SEO Reseller in USA, offering excellent online marketing services.

Summary:

E-commerce SEO can be challenging for you, unless you take help from an SEO reseller in the USA. Here are 10 most common mistakes that are committed on e-commerce stores, leading them to the failure.