Good
content and attracting internal links is
key to SEO tactic for advertisers. This post is a guide to the powerhouse of
internal linking tactic and we’ll review what it is, why it’s important, and
some key tips for successful linking.
What is Internal Linking?
Different
web practitioners from various disciplines may have distinct terms for this,
but Magento SEO Expert explain this term in a way that’s well understood in the
SEO ‘community’ and beyond.
An
internal linking is referring to any link from one page to another page on the
same domain. We’re referring to regular
text links from one page on your website to another. Your website navigation is
a good example of internal linking, but here we’re talking about links in the
post on your website pages and they are mostly controlled by the site’s writers
and editors.
Why
is Internal Linking Important?
According to Magento SEO
Expert, internal linking is one of the few steps website owners can use to
notify Google and visitors that a specific page of content is important. It
helps your articles in the search engine to indicate which page of your content
has the highest priority. Such signals are very helpful to search
engines in assigning value and meaning to your pages thus, these pages are
ranking well and bringing traffic to your
website on their own.
Significant of Ranking
factors in Internal Linking?
Internal
linking as an important tactic from a publisher view has been able to target pages rank, thanks to the effective
use of this tactic. You already know that Google uses their algorithm in
ranking. Internal links assist in improving your page rank or link
flow to individual pages on your site,
helping them to rank better and also improve user experience, page views, and SEO. The anchor text of links helps
Google to understand the context of a web page
and to rank better.
How to Use Internal
Linking More Effectively
Ensure
that your internal links appear to be natural and not manufactured
links. Links should be view as part of the natural flow of your article
and shouldn’t look out of place to the reader. Make sure your links add value, so hire dedicated SEO Expert which will add links and add
value to the reader, perhaps pointing reader of your articles to some relevant
statistics.
Position
your link on the page within the first few sentences of your blog post and most
importantly make sure that the context used is relevant to the content it is
mentioned which influence the click. On the homepage, add links to the most
important pages, these could be your product pages or main categories,
depending on the SEO plans for the websites. Interlinking strategy not only assists users to find right pages but also
assist in distributing links efficiently within the website.
What’s
your view on internal linking? Do you have any useful tips to add to our list?
Then comment below and let us know.
