For an
e-commerce site, SEO strategies are different from a normal website. Your focus
is to get the sales. So check out the main factors of the SEO services for
an e-commerce website that will help you to get brand impressions, clicks
and sales.
Research
Research is
an important part of SEO mainly the keyword research. Check the keywords well
when SEO services send you for an approval. Keywords should be based on your
home page and products or services. They should not be too broad or too
competitive as it will result in high bounce rate and low conversion rate
because people will not get what they are looking for. Also, check that the
services target one keyword for one page to avoid cannibalization.
Next is the
competitor research. The service should be able to find your direct and
indirect competitors. Check if they are sending you the competitive analysis
report based on Domain authority, Page authority, citation flow, trust flow,
backlink analysis. It is very important to check and monitor the strategies
followed by your competitor for ranking higher than you in SERPs.
Identify
Current Problems
Ask your SEO
service provider to identify and provide the report for the current problems on
your site. Check if the report includes errors like broken links and
redirections, duplicate meta tags like title and descriptions, missing ALT text
for images. Check if the website slow speed issues are fixed. It is important
to fix the site speed as users like the website that load at a faster rate. For
an e-commerce website these issues need to be fixed as soon as possible to
improve the user experience.
On Page
Optimization
A good SEO
service always has a well planned on page optimization SEO strategy. It
includes keyword optimization, proper site structure following good navigation,
internal linking optimization, making the site better for user experience. It
also includes content optimization by making it relevant and improve the
ranking. URL optimization is important if the website has many products
under the same category by following proper URL structure.
For an
e-commerce website, mobile site optimization is a key to success due to an
increasing number of mobile users. People prefer mobile devices for the
purchasing of products so having a mobile app can boost your sales. Check if
the services are focusing on mobile optimization in their strategy or not. It
is important to check certain factors of the mobile site. For an example, if
the person is adding an item in the cart, then it should be there on the
desktop site as well and vice versa. This is important for better experience of
users on an e-commerce site.
Ask your
services to focus on featuring your reviews as it will have the positive impact
on the buyers. Implementation of rich snippets is important for the SEO
services when they are optimizing an e-commerce website.
Check all
these factors when you choose the SEO services for an e-commerce website to get
more sales.
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