Internal Linking for SEO: Examples and Best Practices

Good content and attracting internal links is key to SEO tactic for advertisers. This post is a guide to the powerhouse of internal linking tactic and we’ll review what it is, why it’s important, and some key tips for successful linking.

What is Internal Linking?

Different web practitioners from various disciplines may have distinct terms for this, but Magento SEO Expert explain this term in a way that’s well understood in the SEO ‘community’ and beyond.

An internal linking is referring to any link from one page to another page on the same domain. We’re referring to regular text links from one page on your website to another. Your website navigation is a good example of internal linking, but here we’re talking about links in the post on your website pages and they are mostly controlled by the site’s writers and editors.

Why is Internal Linking Important?

According to Magento SEO Expert, internal linking is one of the few steps website owners can use to notify Google and visitors that a specific page of content is important. It helps your articles in the search engine to indicate which page of your content has the highest priority.  Such signals are very helpful to search engines in assigning value and meaning to your pages thus, these pages are ranking well and bringing traffic to your website on their own.

Significant of Ranking factors in Internal Linking?

Internal linking as an important tactic from a publisher view has been able to target pages rank, thanks to the effective use of this tactic. You already know that Google uses their algorithm in ranking. Internal links assist in improving your page rank or link flow to individual pages on your site, helping them to rank better and also improve user experience, page views, and SEO. The anchor text of links helps Google to understand the context of a web page and to rank better. 

How to Use Internal Linking More Effectively

Ensure that your internal links appear to be natural and not manufactured links. Links should be view as part of the natural flow of your article and shouldn’t look out of place to the reader. Make sure your links add value, so hire dedicated SEO Expert which will add links and add value to the reader, perhaps pointing reader of your articles to some relevant statistics.

Position your link on the page within the first few sentences of your blog post and most importantly make sure that the context used is relevant to the content it is mentioned which influence the click. On the homepage, add links to the most important pages, these could be your product pages or main categories, depending on the SEO plans for the websites. Interlinking strategy not only assists users to find right pages but also assist in distributing links efficiently within the website.

What’s your view on internal linking? Do you have any useful tips to add to our list? Then comment below and let us know.